MARKETING AND ITS ENVIRONMENT Case Study Example | Topics and Well Written Essays - 1500 words

MARKETING AND ITS ENVIRONMENT - Case Study Example Another major target market for Marks & Spencer includes people who are traveling or vacationing in the area of their outlet. The brand name of Mark & Spencer is synonymous with upscale and high quality products which are extremely desirous to everyone who goes to a Marks & Spencer outlet; especially to foreigners who are traveling into the country. Therefore, these people formulate a significant section of the market which constitutes the consumers of Mark & Spencer's products. Here, we will look at the services that are provided by Marks & Spencer for their brands. The key concept behind the services that are provided by Marks & Spencer is eliminating the crippling feeling of disparity that arises in the minds of the consumers with regards to the retailers and the customers. The shop keepers at Marks & Spencer portray themselves as being one from the legions of customers that formulate their target market, therefore, it becomes considerably easy for customers to associate with the shop keepers which allows for trust to be established between the customers and retailers. In addition, the ambience and general structure of Marks & Spencer outlets is created in such a way in order to create a homely environment for the customers. With soft colours, open space displays and effervescent shop keepers, Marks & Spencer fits the bill of a homely departmental store like a glove due to which their customers are highly energized by the ambience; which is considered to be one of the major reasons why Marks & Spencer enjoys a very loyal clientele and also are able to generate new customers from their existing consumer base due to word of mouth marketing. With these key ingredients as well as value addition services like overseas delivery etc, we can clearly establish that the services employed by Marks & Spencer for their brands formulate the best mix of marketing and customer closeness with regards to the product range that is offered by them; and it certainly has to be considered the most best practice towards services that are provided by firms of this genre. We will now look at the 7 P's of marketing mix in relation with the brands that are offered by Marks & Spencer. The first P that we will look at is Product. Now the product that is offered by Marks & Spencer is of the highest quality